Posted by Thom Smyth, November 13th, 2015
Throughout my time at Performing Lines WA, and in my previous role at The Blue Room, I’d constantly field requests for publicists in WA. Who’s around? Are they good? Are they available? Can’t you just do it?
The WA market is small, and it’s a huge jump to go from finding a freelance publicist willing to go on co-op to taking on a full fee PR company for bigger projects.
With our funding recently secured until 2017, Performing Lines WA was able to have a good hard look at just how we can best serve artists in WA to get exciting new work up and around the state, the country and the world.
While we have big plans for our core business going forward, we also came up with a great idea for a way to provide support for artists whose work we aren’t producing.
Say hello to Little Shout – a small marketing company designed to get the word out about your big ideas.
Opening its doors just last week, Little Shout is me (Thom Smyth – hai!) and Rachel Audino, an emerging arts marketer we’ve been mentoring for the last few months. An initiative of Performing Lines WA, we’re able to provide marketing and publicity services at a subsidised rate for independent artists and small-to-medium companies.
We’ll work with you to determine what you need in your campaign, and help you nail it. Our preference is more challenging work, as that is the area we generally work in, but come at us with projects and we’ll try and help out.
We’re trialling this model to see how it all goes, and we can’t wait to hear what you’ve got coming up that we might be able to help with.