transumers are hyper-consumers driven by experiences. the fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences as possible.

pvi collective



transumer is a site based intervention which encourages audiences to clandestinely take over their city. Armed with a customized Iphone programmed with cutting edge augmented reality software, participants are invited to roam The Rocks in Sydney, plot the end of their metroplois and create invisible tags revealing strategies for a modern day insurrection.

inspired by an anonymous book written by the invisible committee in 2007 which is part anti-materialist manifesto and part manual for revolution, titled ‘the coming insurrection’, pvi activate the books’ philosophies by instigating a mass experiment where people can risk everything and no-one gets hurt. as a tactical media work transumer aims to resonate beyond the site to affect on a personal and political level, transforming participants from passive consumers into would-be revolutionaries.

“in the misery of the present, ‘fucking everything up’ will perhaps serve as the final collective seduction”  the invisible committee


201017th Biennale of Sydney, The Rocks, Circular Quay


Established in 1998 by performance artist Kelli McCluskey and visual artist Steve Bull, pvi’s members include visual artists, sculptors, researchers and performance artists.

The group has toured extensively throughout Australia with critically acclaimed tactical media performance tts: australia and internationally to Taiwan, Singapore and Germany with site-specific works panopticon and reform. pvi’s latest body of work the future belongs to crowds series investigates the relevance of people power in contemporary society.

pvi’s work is part of the national curriculum for performance studies in universities across Australia and the company are currently featured in a new book entitled harmonic tremours: aesthetic interventions in the public sphere due for Australian release in mid 2009. pvi celebrated their ten year anniversary in 2008 by curating and co-producing national symposium on hybrid practice this is the time – this is the record of the time and launching their initiative, cia studios [centre for interdisciplinary arts] which provides residency and professional development opportunities to local, national and international practitioners whose work sits on the edges of traditional artform genres.

transumer was developed in collaboration with Sohan Ariel Hayes and HIT Lab NZ and produced by Performing Lines WA. This project was assisted by the Australia Council for the Arts, Gordon Darling Foundation, the State Government of Western Australia through the Department of Culture and Arts, and the West Australian Theatre Development Initiative.




Interview with Kelli Mccluskey

Posted: March 18th, 2014